01Selected work
THE WORK, NOT THE PITCH.
Nicholas Yeich. I build the operational machinery businesses run on: acquisition that pays for itself, measurement that tells the truth, and automation that removes work instead of moving it.
CH 01 / SELECTED WORK
Nicholas Yeich
Operations · Automation · Growth
5 entries / San Antonio, TX
02About this page
A portfolio, and an honest one.
The work behind the practice: what was actually done, for whom, and what came of it.
Every figure on it came from the client or from the owner's own records. Where a client has not agreed to be named, the engagement is described and the name is left out rather than implied. Nothing here is a composite, and nothing is a project someone else led.
03Paid acquisition and AI automation
Waveup
2025
Nathan Brown needed the business to grow without adding headcount to do it. Two problems in one: acquisition that paid for itself, and the operational load that normally arrives with more customers.
What I did
- Ran the paid acquisition end to end: accounts, creative, targeting, and the reporting that decided what got more budget.
- Built the AI automation behind it so the work created by a larger customer base did not turn into a hiring plan.
- Handed over the workflows and the reporting rather than keeping them.
- Outcome
- 19x return on ad spend
- Period
- 2025
- Note
- Waveup is private-use software and is not publicly on the market, so there is no live product to link to.
04Ecommerce optimization, alongside the owner
Tula Blue
2026, ongoing
A direct-to-consumer store with real traffic and no way to see what it was doing. The measurement was missing, and so were the fixes it would have pointed at.
What I did
- Fixed the analytics and attribution, and added uptime monitoring and bot blocking.
- Ran the SEO audit and then implemented it, which is the half that usually gets handed back to the client as a PDF.
- Found the store had no sitemap at all. Built one, submitted it, and opened an SEO campaign on the back of it.
- Fixed tracking that was reporting the wrong thing, and bugs that were costing sessions.
- Automated the recurring operational work so the owner stopped doing it by hand.
- Stack
- GA4 · Better Stack · Cloudflare · Technical SEO
- Period
- 2026, ongoing
- Note
- Named with the owner's permission. Figures and quotes are not published here.
05Operations mapping and automation build-out
Property management operations
2026
A property management firm running on a stack of manual, tribal-knowledge processes: leasing, maintenance intake, owner reporting, and the follow-up that holds all three together.
What I did
- Catalogued the firm's standard operating procedures and scored each one for whether it could be automated at all.
- Wrote the current-state and after-state workflow maps that made the argument to the owner in the first place.
- Period
- 2026
- Note
- The firm is not named here. The engagement ended in 2026.
06Product, pre-launch
LeaseLoom
2026, in build
The generalized version of the property management work: the same automations, built once as a product instead of once per client.
What I did
- Designed and built the application, front to back.
- Shipped the marketing site and waitlist at leaseloom.org.
- Stack
- Next.js · TypeScript · Supabase · Cloudflare
- Period
- 2026, in build
- Note
- Pre-launch. The waitlist is live; the product is not generally available yet.
07The site you are reading this on
yeichmedia.com
2026
Built rather than bought, because a practice that sells operational craft should not ship a template.
What I did
- Designed the type and color system from scratch, and verified every color pair against WCAG before it shipped.
- Built it on Next.js with a real backend: submissions land in Postgres, sync to the CRM, and send transactional mail.
- Wrote the test suite and an automated visual audit that walks every route at ten widths checking contrast, overflow, heading order, and rendered type size.
- Cut the intake form from fifteen fields to five after the long version was doing nothing the discovery call did not do better.
- Stack
- Next.js · TypeScript · Tailwind · Supabase · HubSpot · Resend · Playwright
- Period
- 2026
08Earlier
Entrepreneurship incubator award
High school, junior year
Won a business incubator award as a junior. It is on this page because it is the first point on the line, not because it is the strongest one.
09Next
IF ANY OF THAT LOOKS LIKE YOUR PROBLEM.
Email is fastest. Tell me what the work looks like now and where it is costing you, and I will tell you plainly whether it is something I can fix.